#content classification

#content classification

Illuma's tools enhance contextual performance, allowing publishers to monetize inventory effectively and improve user experiences.

Integration with Amazon Publisher Services simplifies access to powerful AI-driven marketing tools. [ more ]

OpenX is eliminating resellers and removing non-TV content from its ad inventory to streamline and improve transparency in CTV programmatic buying.

The moves are part of the launch of TV+, a solution that combines linear and programmatic buying models.

OpenX aims to provide more premium advertising experiences and accurate measurement through proper content classification. [ more ]